'It reminded me of Alanis Morissette's 'Ironic' video, where she's got her and her two other egos in the car,' song's producer tells MTV News.
By Rob Markman
Eminem on the set of "Space Bound"
Photo: Eric Ford / On Location News
Everyone seems to have their own take on Eminem's new "Space Bound" video, in which the Detroit MC commits suicide after finding out that his girlfriend is cheating on him. The song's producer, Jim Jonsin, likened the clip to a movie, and while the video is indeed shocking, he believes Eminem is clearly playing a character.
"Things happen in movies all the time. People kill themselves, people get killed, they kill other people," the multiplatinum producer explained to MTV News on Monday. "When my kids watch it, I like to explain to them in that manner: 'It's like a movie, ya know? He isn't really killing himself.' "
Jonsin, who was on set when the Joseph Kahn-directed vid was shot in February, suggested that viewers watch the clip a few times to figure out the plot and then draw their own conclusion.
"The video itself, it's tricky to figure out what's going on in certain scenes," he said. "It's going to take them a moment to figure out why he did it. It's not exactly spelled out, like, 'I killed myself because this girl drove me to it or she's cheating on me or she's texting some other dude,' or whatever it might be. So you're still guessing a little bit."
Another element of the video that can be interpreted in a few ways is the two different versions of Eminem that appear onscreen simultaneously. Sasha Grey, who plays the rapper's girlfriend in "Space Bound," sees one of the two Shadys as Em's subconscious. Jonsin had a similar take and compared the visual to Alanis Morissette's 1996 video for her hit single "Ironic."
"It reminded me of Alanis Morissette's 'Ironic' video, where she's got her and her two other egos in the car," he said, before turning the conversation back to Em. "I think it was him living in the now as a person going through it and him living as a person who is witnessing it and can make other choices to not be in that scenario. Maybe he would've chose differently, so now he's watching himself."
How did you interpret Em's video? Let us know in the comments below!
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